Launching a new pattern product when you run a creative business can feel a bit like juggling jelly. You’re buzzing about what you’ve made, but somewhere between the cutting table and “ta-da,” the marketing gets messy. Posts go out at the last minute. Sales land with a thud. You know it deserves better and feel guilty rather than elated.
That used to be the case for Bobbins & Buttons too. But then came the Compton Trousers.
This wasn’t just another release. It was, in Julia’s own words, the best launch she’d ever done. And it shows what happens when you stop winging it and start putting marketing processses in place that give your product the spotlight it deserves.
What made this pattern product launch different
The Compton Trousers was always going to be more than just another pattern launch. Julia was genuinely excited to make and wear them herself, and that passion set the tone. But the real difference came in how the launch was shaped.
Julia and I have been working together for a while now to bring more focus and efficieny to her marketing.
Stitch by stitch, we’ve been putting a framework in place that’s makes the best use of Julia’s limited time and conserves her creative energy whilst giving her fantastic products the exposure they so richly deserve. All our prep came together beautifully for the Compton Trouser pattern and sewing kit launch.
Here’s how we structured the pattern product launch schedule:
The results spoke for themselves: stronger sales than the Griffin Bag, real engagement on social media, and momentum that’s still carrying the trousers months later.
How Davison & Brain helped
Behind the seams, the crucial difference was a change in approach. My role wasn’t to swoop in with a megaphone. It was to help Julia shape what she already had into a plan that worked.
That meant:
It was still Julia’s voice, Julia’s product, and Julia’s community. The difference was in how it all connected.
Why it matters
The success of the Compton Trouser launch clearly demonstrates that Julia’s products really can get the attention they deserve. More importantly, it gave her a repeatable model she can adapt for every future release.
That’s the real success: one strong launch, plus the confidence and framework to do it again.
And yes, there’s already something exciting brewing for the next step in her pattern product launch strategy. Something fresh and new for her customers… without piling on more work.
Stay tuned and join Julia’s newsletter to be the first to find out what’s coming up from Bobbins and Buttons.
Ready to stop juggling jelly?
If your product launches feel last-minute, messy, or underwhelming, it’s time to change that.
I help creative businesses turn their ideas into launches that feel planned, purposeful, and actually fun. No pivot tables. No panic posting. Just a plan that works.
Book a free call and let’s talk about your next launch.
