Davison and Brain bespoke email marketing services - image of a lemon segment on an orange background with bubbles

Email Marketing Services

Connect, Engage, and Grow with Thoughtful Email Marketing

Email marketing is one of the most direct, effective ways to reach your audience and keep them engaged. It’s an essential tool for small businesses looking to build meaningful customer relationships, share updates, and promote products or services in a way that feels personal and valuable.

For small creative businesses, email marketing goes beyond the inbox – it’s a powerful, cost-effective way to grow your customer base, foster loyalty, and drive results.

Our approach to email marketing combines strategic planning, tailored messaging, and data-driven insights to help you achieve consistent, measurable outcomes. We’re here to make sure that every email you send counts.


Our Email Marketing Services

Email Marketing Strategy & Planning

Email Campaign Execution

Email Campaign Automation

CRM & Campaign Personalisation

Email Marketing Segmentation

Campaign Reporting & Analysis

Email Marketing Strategy and Planning

Crafting a strong email strategy starts with understanding your audience and aligning with your goals. We’ll work together to build a plan that’s rooted in your brand’s unique identity and designed to drive engagement and conversions.

Email Campaign Execution

Leave the details to us. From compelling copy and design to scheduling and management, we handle the entire process, ensuring your campaigns are delivered on time, look great, and achieve meaningful results.

Email Campaign Automation

Keep your audience engaged with minimal effort through automated emails. From welcome sequences to follow-up emails, we’ll set up workflows that keep your brand top of mind, engaging customers at the right moments without constant oversight.

CRM & Campaign Personalisation

Make every email feel like it’s crafted just for the reader. We use your CRM data to personalise email content based on each customer’s behaviours, interests, and preferences, creating a sense of connection that encourages loyalty.

Email Marketing Segmentation

Target the right audience with the right message. We’ll help segment your audience into meaningful groups, so you can speak directly to their unique interests and needs, driving better engagement and conversions with every email.

Email Campaign Reporting and Analysis

Know exactly how your emails are performing. We’ll analyse open rates, clicks, conversions, and more, translating these insights into practical strategies for ongoing improvement. With our detailed reports, you’ll always have a clear picture of your campaign’s impact.


Email Marketing FAQs

Why is email marketing important for my small business?

Email marketing allows you to stay connected with your customers, foster loyalty, and drive repeat business. It’s one of the most cost-effective ways to engage your audience and build a long-lasting relationship with your brand.

How often should I be sending marketing emails?

This depends on your audience and business goals, but as a general guideline, one to two emails a month is a good starting point. We’ll help you find the right balance to keep your audience engaged without overwhelming them.

What’s the difference between automated emails and regular email campaigns?

Automated emails are triggered by specific customer actions (such as signing up or making a purchase) and run in the background, keeping customers engaged without requiring manual effort. Regular campaigns, on the other hand, are one-off messages planned around specific promotions or updates.

How can segmentation improve my email marketing?

Segmentation enables you to send targeted messages to specific audience groups, improving your open rates, clicks, and conversions. By tailoring your message to each segment, your emails become more relevant and impactful.

How does personalisation in email marketing work?

Personalisation goes beyond adding a customer’s name; it involves using their data to tailor the content of each email. This could mean recommending products based on past purchases, sharing content related to their interests, or even sending messages at optimal times.

Ready to boost your email marketing?

We help creative businesses across Leicester, Leicestershire, the UK and beyond grow their audiences, increase open rates, get clicks, and gain leads through email marketing.

Book your free consultation call today and let’s explore how we can help your business grow through targeted, effective email marketing.