Module 5: Knowledge Check

What does “authority” mean in the context of SEO and AI search? Being famous or having lots of followers. Having a secure website with fast loading times. Being recognised as a reliable and consistent source of information.

According to Google’s E-E-A-T framework, what does “Experience” refer to? How long your website has been online. Having first-hand or real-world knowledge of what you’re talking about. The number of visitors your website receives.

Which of the following is the best example of a high-quality backlink? A link from an unrelated website overseas. A link from a respected local organisation or professional partner. A link you paid for through a bulk link-building email offer.

Why should you avoid buying or swapping backlinks? They can slow your website down. They make your website harder to edit. Search engines may view them as spammy or manipulative.

What’s the main benefit of collecting and responding to reviews? It helps you appear more trustworthy to both people and search engines. It increases the number of backlinks automatically. It replaces the need for SEO work.