Welcome to Be Found: SEO Essentials for Humans
You’ve built a website you’re proud of. Whoop whoop!
Now it’s time to make sure real people can actually find it.
Search Engine Optimisation (SEO) can sound complicated, awash with jargon, and best left to “techies”.
This course will prove that isn’t true. You don’t need to be a developer or a marketing expert to make your website visible. You just need a few clear principles and some simple, steady habits.
I’ve built this course to help you:
- Understand how search engines and AI tools find your website.
- Use words your customers are actually searching for.
- Structure your pages so they are clear, useful, and easy to navigate.
- Build trust and credibility online.
- Keep your website visible through small, manageable updates.
We will look at SEO from three angles:
- Traditional SEO – how Google ranks and displays websites.
- Local Search – how people find you in your area.
- SEO (Generative Engine Optimisation) – how AI tools read, summarise, and use your content.
I want to keep this simple so there’s no jargon, no confusing graphs, and no pressure to “do it all”. You’ll move through short, practical lessons that show you exactly what to do and the reasons why.
How to get the most out of this course
- Work through each module in order.
- Complete the quick tasks at the end of each lesson. They’ll help you apply what you’ve just learned directly to your website.
- At the end of each module, take a moment to review your progress using the reflection or quiz provided.
If you ever feel unsure, remember you are not alone. The monthly Support+ sessions are there for you to ask questions, get feedback, and see examples in action.
This course won’t miraculously turn you into an SEO consultant, and that’s a good thing. You don’t need that sort of distraction from your core business!
It’s designed to help you take control of your own website, understand what matters, and make confident decisions.
Grab a cuppa, open your first module, and let’s start making your website easier to find.