The out-of-office marketing guide for people who are really bad at switching off - image of a creame ice lolly melting on a purple background

The out-of-office marketing guide for people who are really bad at switching off


If you’re a small business owner, you’re probably really bad at switching off and stepping back. You give ALL the good advice to colleagues, friends, and family. Obvs. But are you living your creed and extending that same kindness to yourself?

Most small business owners are truly awful when it comes to factoring in restorative downtime. Are you guilty of:

  • Telling yourself you’ll take a break, but by day two, you’re checking emails “just in case.”
  • Posting a “slow replies” message and then stressing about leaving people hanging (guilty).
  • Packing the laptop for the holiday (SO guilty!) and telling yourself you’ll only use it once or twice… but somehow it becomes part of the trip.

I know you know this already, but let’s say it again: taking a break isn’t a luxury. It isn’t reckless. And it isn’t going to sink your business.

If your business can’t handle you stepping away, that’s the real issue

Let’s be clear. If your business would genuinely fall apart without you for a week or two, that’s not a badge of honour. It’s actually a sign you need stronger systems, clearer boundaries, and better support.

Wait up! No need to reach for your wallet. Improving your marketing processes doesn’t mean a crack team of ten and all the shiny, expensive tools. It means asking questions like:

  • Could I schedule some content in advance?
  • Could I set clearer expectations with clients?
  • Could I automate or pause some of the smaller tasks?
  • Could I trust that most people will wait a few days?

You’re allowed to slow the pace

Many small business owners fall into the trap of thinking they owe their audience constant availability. But really, when was the last time you noticed (or cared) that someone else took time off?

The people who value your work will respect your time. In fact, showing that you respect your own time builds trust and demonstrates that you’re running a business built to last. Not one running on fumes.

Breaks aren’t failure. They’re smart strategy.

If you’re bad at switching off, it’s often because you fear everything will stall without you. But resting doesn’t mean losing momentum.

When you step back, and I mean properly step back, you create space to think, reset, and return with greater clarity. Giving your brain the space to be creative allows it the freedom to generate some fantastic strategies. You absolutely do not get that by answering emails from a sun lounger!

What can you do right now?

  • Decide what’s truly essential and what’s not.
  • Communicate with clients and set honest expectations.
  • Prep a few things to tick over in your absence (or leave it all — that is valid too).
  • Extract the laptop from the suitcase right now!
  • Remind yourself: you are not a machine.

If the idea of this makes you panic slightly…

Then that’s where I come in.

I help small business owners build marketing systems that can survive the quiet spells, the holidays, and the moments when life calls you elsewhere. Together, we figure out what is worth doing, what can be automated or simplified, and what you can stop worrying about.

You can’t grow a business if you are too tired to enjoy it, so let’s make sure you can step back without the fear that everything will fall apart.

Remember: your business won’t collapse if you take a holiday (and if it might, we should talk).

Ready to step back without everything falling over?

If the idea of switching off fills you with panic, it’s time to put better systems in place.

I help small business owners create simple, sustainable marketing plans that keep things ticking over, even when you need a break.

Book a free 30-mminute call and let’s work out how to give you time off without the guilt.