We feel incredibly lucky to have found Ciaran to support our small business. From our first virtual meeting, she completely grasped our vision and goals. Despite our limited knowledge of SEO, she was patient and supportive, never making us feel out of our depth. We’re so grateful for her expertise!
Claire and Stephy, StudioEVIG
www.studioevig.com
We’re always thrilled to team up with amazing, creative businesswomen, particularly on content marketing projects. Sparky business people are so energising to be around and fuelling creativity is at the core of the Davison & Brain Digital mission.
We recently worked with the two wonderful women from StudioEVIG: Claire Shovelton and Stephy Henriksen. Claire and Stephy were struggling with optimising their website content and ecommerce product listing for search engines. They just weren’t getting the traffic they deserved for their incredible naturally dyed products.
So we brought our SEO skills to the table and created a content development strategy to drive more organic traffic to their website.
In this post we’ll give you all the colour on StudioEVIG and how we put our creative heads together to kick start their content marketing for SEO.
Getting to know StudioEVIG
Claire and Stephy are on a mission to bring vibrant colour to the world of natural dyeing. No murky browns and greens for these wonderful women. Their products are bright, bold, and beautiful.
The core of the StudioEVIG business is developing stunning colours from eco-friendly natural dyes. Claire and Stephy use flowers, plants, and just about anything else you can think of to make wonderful, naturally dyed fabrics and yarns.
From their many years of experience in floristry and passion for the environment, they created StudioEVIG.
They had all the passion and knowledge, but lacked confidence in marketing their products. They were looking for support with the who, why, and what of marketing and we were happy to help guide a business that aligned so perfectly with our own ethics.
Why content marketing for SEO?
Like a lot of small business we work with, Stephy and Claire knew they needed help with their marketing, but didn’t know which way to turn first. So we worked together on a content marketing strategy that would bring more organic traffic to their website through SEO.
Step 1 was an SEO audit of the current content on the StudioEVIG website and their traffic data. This revealed a huge opportunity to share the story of their brand and mission.
They had their products listed, and a few posts, but there was so much more to share with their customers that was stuck inside their heads. Their passion, creativity, and environmental focus wasn’t shining as bright as it might.
Get more organic website traffic
If you’re not sure where to start with content marketing for SEO, we can help. Get a strategy and a plan in place to make it happen. Plus you’ll gain some incredible insights into your ideal client and how they tick.
Book a free consultation with Davison & Brain Digital, and we’ll help you knit all the content marketing threads together into a beautiful plan.
Content marketing for SEO that focuses on your ideal client
Before rolling up our sleeves and getting to work developing content to share the StudioEVIG brand story with the world, we did some really crucial ideal client research together.
This is the foundation of any content marketing for SEO. Talking directly to your customers and providing interesting and useful content is absolutely crucial when optimising your website for search engines.
Ideal client research is always a fascinating piece of investigation that never fails to reveal golden nuggets of insight into how clients are thinking and feeling. Time spent getting to know your ideal client is never a waste!
With a 40 page ideal client insight document and a 1 page ideal client avatar to refer to, we started on the content pillars for their brand. This is another key piece of work that provides a comprehensive structure to the content.
Looking at different topics that wrap around their products makes the site more interesting and useful. It allows customers to get to know the StudioEVIG brand and shows search engines that StudioEVIG are knowledgeable and passionate about their area of expertise.
And finally, with a clear content framework in place, we worked on creating articles that spoke to StudioEVIG’s ideal client’s needs and interest. We produced a number of pieces specifically optimised to build organic traffic from search engines that told the brand story and allowed their ideal client to learn more about the business, their expertise, and what drives them to focus on environmentally friendly dyes.
Get support for your content marketing and boost your SEO
If you’re overwhelmed by the constantly changing digital marketing options and would like to drive more traffic and customers to your website, get in touch today. Book in for a free discovery call or drop us an email and get practical tips on how you can amp up your content marketing.
